Astra is known for its bold headlines, which have become part of German pop culture over the years.

Together with the la red Social team, I wrote headlines and Instagram captions for the Astra always-on content: teasers for new products, product launches, holidays like April Fool’s day and whatever else was happening.

Of course, in typical Astra style: double meanings, dry humor, and Hanseatic flavor. I worked as part of the Astra AOC team from December 2025 to July 2026.
Check out the Astra IG here.